Would you like some new music with your deposit?

When is the last time your bank offered you free music downloads for opening a new account? - And when is the last time you put on headphones at a listening station to hear new music - at your local bank branch? Well, this is exactly what Umpqua Bank is doing as part of their new "Discvoer Local Music Program."

In fact, Umpqua Bank has released the first compilation album “Local Music: Vol. 1: Sacramento to Seattle” as a result of this program which highlights various local artists from Umpqua's markets; the album is in its branches, on its new website: www.UmpquMusic.com, and through iTunes.

The idea is simple, yet unexpected from a bank - and that is why it works. Umpqua Bank is supporting local musicians in its markets (which include areas of Northern California, Oregon and Washington), by selling the artists’ CD’s in Umpqua Branches and selling songs on the Bank’s website. The program seems to be a win-win: It exposes Umpqua Bank customers to new local music, and more importantly for the Bank – It exposes fans of the artists to Umpqua Bank.

This “Discover Local Music Program” is one of the many innovative marketing initiatives that the Bank has undertaken – and it is this type of innovative thinking that has allowed for the Bank to grow into a $6.6 billion institution.