Industry Focus: Differentiation

The BAI Retail Delivery Conference is right around the corner, and Market Insights is looking forward to participating in an event that will focus on the themes of innovation, strategic clarity and differentiation – as we have supported our clients in these areas for quite some time. Upon reviewing the program for the conference, which takes place in Las Vegas from November 14th-16th, it’s obvious that the industry as whole is facing many of the same issues; BAI’s program sites the following as “your challenges:”

- Respond the forces of commoditization
- Escape the trap of old ways of doing things, and
- Transform your organization

Market Insights has recognized these “challenges” in many of our projects, and has been involved in many Differentiation and Messaging Programs to help institutions respond to the ever-present forces of commoditization. In addition, our approach promotes action – and is definitely designed to help organizations transform their thought and business processes.

It comes as no surprise that the November/December issue of BAI’s Banking Strategies magazine focuses heavily on the issue of differentiation; the conference is all about it. The conference description starts: “It’s not easy to differentiate. To do it right, you need to change your perceptions and challenge how you think about your business.” I would encourage you to read the following articles from the magazine:

- Generating Customer Delight Across a National Franchise
- How Umpqua Sustains and Builds On Its “Pretty Cool” Status
- Customer Experiences Rule