Getting Ready for Generation Y

Recently, we have been talking quite a bit about targeting members of Gen Y as customers and employees. This is certainly an important issue facing financial institutions today, and will only continue to create more pressing challenges as we move forward.

A couple months ago, we were approached by Community Banker Magazine to write an article on the topic. The article Getting Ready for Generation Y appeared in the October issue of the magazine, and can also be found on our website.

Some of our more recent presentations on the topic have followed the general main points of this article. These presentations have emphasized the fact that targeting Gen Y is an involved long-term process; that it involves, but is not limited to the Internet; and that hiring and listening to younger employees can help institutions target this group as customers.

There's also a good Gen Y article in this month's issue of BAI's Banking Strategies titled Banking on the Future with Generation Y.