CUNA Marketing and Business Development Conference

I recently presented a concurrent session at the CUNA Marketing and Business Development Conference in Las Vegas. What a fun, innovative and energetic conference.

I found the attendees completely pumped about being challenged to think and do things relative to marketing – differently. I spoke of the need to consider what I call the 3 additional P’s of marketing (beyond the 4 traditional P’s of marketing), to help transform their businesses.

My three P’s are: Make it Personal, Make it Product Free and Do it with Passion! It became the new chant at the conference!

Gone, MUST be the days of impersonal service and lack of connection with the member or customer, gone MUST be the days of the product of the month and pushing what the consumer does not need, and gone MUST be the days of people who do not live and work from passion.

All of the great marketing in the world will not get any type of business anywhere, unless we create a personalized experience for the consumer, we connect with them at a deeper level and we embody passion.