According to a recent Direct Marketing Association report, American financial services institutions are increasing their use of direct marketing. The $13.4 billion that U.S. banks and credit institutions spent last year on direct marketing advertising generated $178.8 billion in sales. How's that for ROI? These sales are forecast to hit $286.2 billion in 2012, according to the report.
skip to main |
skip to sidebar
Welcome. Grow Your Bank is hosted by the team of consultants at Market Insights, Inc.
No comments:
Post a Comment