Blow Up Your Marketing at the ABA Marketing Conference

Earlier this week at the ABA Marketing Conference, I had the opportunity to join Jeff Stephens from Creative Brand Communications in an episode of his bi-weekly Banktastic podcast Blow Up Your Marketing. Take a look at what conference attendees had to say about the conference.



Blow Up Your Marketing episodes can be seen on the Banktastic blog. Check them out, and watch for future episodes.

The Impact of Mobile Banking on Your Brand

Jeff Stephens at Creative Brand Communications recently posted a question on Banktastic about the impact of mobile banking on branding for banks and credit unions. With projections of 100 million US consumers using mobile banking by 2012 (cited by Javelin Research in a Business Week article last month) it is no wonder that the industry is scrambling to take advantage of the latest technology. Today mobile banking is an emerging technology…tomorrow, can we say “me-too”?! What do you think? Will the offer of (or failure to offer) mobile banking impact your brand in the mind's of your customer?