Actionable Insights

Tommy Thompson, president of iNSPIRE!, has posted a great article this morning on Advertising Age's blog regarding the mistakes often made in marketing to the Hispanic community...its worth a read!

Hispanic Marketing Mistakes

Marketing to Hispanics is one of the most pressing issues facing financial institutions across the country. The fastest growing minority group in the United States poses a huge opportunity for institutions; however, it seems as though so many institutions simply don't know where to start, or have no interest in targeting the Hispanic segment.

Joe Sullivan and Jim Perry recently gave a presentation to the Illinois Credit Union League titled "The Hispanic Market: Myths, Facts and Untapped Opportunities" which highlighted some common misconceptions of the Hispanic segment and the opportunities that are available to financial institutions that can effectively target this segment.

In addition, today's issue of BAI's Retail Strategies has a great article "Common Mistakes Marketing to Hispanics" - I would encourage that you check it out, as the mistakes described in the article are issues we address in many of our client engagements.