It's Time to Own Your Market

It isn't easy being a bank or credit union today. Institutions are faced with a series of increasingly pressing challenges - from aggressive competition and shifting demographic characteristics, to changing consumer behaviors and the impact of commoditization within the industry. These challenges are complex; and they require that banks and credit unions think differently about their markets, their brands, and how each impacts their strategies for growth.

Recognizing these challenges, and the impact they have on today’s financial institutions, has prompted us to partner with Creative Brand Communications to offer banks and credit unions a new service called Own Your Market. Over the past few months, we’ve worked together to help a group of institutions take the first steps towards owning their markets. And today, we’re pleased to announce the formal launch of the new service for banks and credit unions.

Own Your Market is an innovative service to help forward-thinking financial institutions align market opportunities with brand strengths to develop market dominance. It is designed to help institutions:

· Understand their markets and their opportunities in those markets
· Create a brand that is relevant to their markets
· Position themselves for competitive advantage
· Convey value added through the customer experience

For more information about Own Your Market, please visit www.ownyourmarket.net

New Presentation Hot Topics

Our team has delivered quite a few presentations to various financial services organizations this year; and, we pleased to share with you a new series of hot topics that we feel addresses some of the most pressing issues facing today’s financial services executives and marketers.

These topics have been greatly influenced by our observation that there is an industry-wide tendency to conduct business as usual, and are designed to challenge our audiences to step out of their comfort zones and think differently about a variety of issues. The topics include:

• Three Characteristics of High-Performance Institutions
  Understand your market; Differentiate from the Competition; and encourage a culture of Leadership
• The Magic of Internal Marketing
  The importance of involving your entire team in your marketing initiatives
• Training Your CEO
  Bridging the gap between marketing and the senior management team
• Reaching In or Branching Out
  Identifying the most viable means of growth for your institution
• The Great Demographic Divide
  A boomer’s guide to attracting younger employees and customers
• Leadership is not About Job Title
  The importance of leadership and innovation at all levels within your institution
• Change Your Mindset
  If you want different results, you have to think differently

See full session descriptions here

Please check out our calendar of events periodically, as we will be scheduling these and other presentations for the coming year. As always, if you have any questions about these topics or would like to suggest an additional topic that you think we should explore, please let us know.