Kicking off the New Year

On behalf of everyone at Market Insights, we hope you enjoyed the holidays and are ready to make 2008 a great year. We know that many of 2007’s challenges will follow financial institutions into 2008, but we’re also keeping a pulse on many other issues that are gaining traction and having a greater impact on today's institutions; we’re looking forward to incorporating these issues into our presentations this year and discussing them in upcoming blog entries.

As we look ahead to the coming months, we’re excited to have been invited to share our insights at several conferences with a variety of associations (and we like the fact that many of them are close to our Chicago office).

Please check out our updated presentation calendar and stay tuned as we work to put together a new series of presentations and educational sessions for the new year.

New Presentation Hot Topics

Our team has delivered quite a few presentations to various financial services organizations this year; and, we pleased to share with you a new series of hot topics that we feel addresses some of the most pressing issues facing today’s financial services executives and marketers.

These topics have been greatly influenced by our observation that there is an industry-wide tendency to conduct business as usual, and are designed to challenge our audiences to step out of their comfort zones and think differently about a variety of issues. The topics include:

• Three Characteristics of High-Performance Institutions
  Understand your market; Differentiate from the Competition; and encourage a culture of Leadership
• The Magic of Internal Marketing
  The importance of involving your entire team in your marketing initiatives
• Training Your CEO
  Bridging the gap between marketing and the senior management team
• Reaching In or Branching Out
  Identifying the most viable means of growth for your institution
• The Great Demographic Divide
  A boomer’s guide to attracting younger employees and customers
• Leadership is not About Job Title
  The importance of leadership and innovation at all levels within your institution
• Change Your Mindset
  If you want different results, you have to think differently

See full session descriptions here

Please check out our calendar of events periodically, as we will be scheduling these and other presentations for the coming year. As always, if you have any questions about these topics or would like to suggest an additional topic that you think we should explore, please let us know.